Tips to break into Fashion photography
Portrait Photography Fashion Photography
Pixean
July 16, 2018

Fashion photography has been there since ages. Fashions have come and gone with generations. The old fashions became unpopular and hence new trends came up only to pave way for newer trends. The beautiful thing about fashion is that the old trends do not fade away entirely. They do stay in the minds of the people. They are later used as a different sort of a fashion trend. Fashion photography is quite a lucrative field of photography. Many prefer it for the pay it involves while some prefer it for the opportunity to actually study new trends and get creative with them. Let us take a look at the steps to become a fashion photographer and the tips to break into the highly competitive industry:

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1) The knowledge of fashion: You cannot break into any industry without the knowledge of it. Fashion industry is no exception. You need to have a thorough knowledge of the latest trends and the old ones that they replaced. Build a collection of fashion magazines across different time periods. Understand the history of fashion and how photographers have actually used the trends perfectly. Follow the industry news regularly. Take a look at the works of the several other fashion photographers, old and new. Observe the changes in trends that they have introduced and get inspired from them. This doesn’t mean you are not going to build something original though.

2) Assisting jobs: Once you have decided to step into the fashion industry, try to get some assisting jobs. Contact the fashion photographers around and request them to take you as an assistant for their shoots. Not all of them will be eager. In fact, most of them won’t be. This is where your persistence will be tested to the core. The best way to step into this industry is by assisting the professionals.

3) The basics of photography: Needless to say that you need to have a proper hold on the basics of photography in order to break into the fashion photography industry. The concepts of exposure triangle parameters, metering, white balance, depth of field etc. should be crystal clear in your mind. The basics of photography have nothing to do with a specific genre. Learn these first before you go out there for an assisting job.

4)The basics of lighting: There are several tutorials on fashion lighting. Go through them in order to learn the several lighting techniques used in the industry. Lighting is that aspect of photography you just cannot do without. Fashion photography, more so, is dependent entirely on the lighting setup. Learn about the several lighting tools involved in shooting fashion portraits like umbrellas and soft boxes, the light sources themselves, beauty dishes, scrims, octa-banks, snoots and flags. Learn how to use several external flashes together by connecting them to a single system. You may not have a hands on experience in operating each of the above before you are out there assisting but at least you should have an idea about each of the things and the purpose they solve.

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5) The basics of post processing and retouching: Fashion photography or not, post processing skills are an absolute must. There can be no compromise in this. You may not get the opportunity to do this straightway but you should learn retouching of portraits and other processing skills while you wait for your first chance. Retouching of portraits is actually a small industry in itself. Retouching can be learnt quite easily as several tutorials are available in Youtube. This requires a lot of time and practice.

6) Start on your own as well: You may be looking to get an assist work. But that doesn’t mean you should not start on your own. Start by doing a few free portrait sessions for your friends and family. Make a collection of several portrait images and find out your niche. Get them reviewed by someone from the industry. Go out there and try to rectify the defects in the next portrait session. Practice and practice alone will take you to perfection in this field. Once you have a portfolio ready it is time to approach the fashion agencies. Get in touch with them and you will understand what more is required to break through.

7) Social networking, media: You may be doing a great job in fashion photography. You may have even built a cool portfolio but who is going to expose you to the outside world? Social media will. Have a website of your own. Develop a Facebook page and an Instagram account. Keep your portfolio on display in each of these. Be active on social networking sites. You also need to constantly update your portfolio. With the help of this, you will be able to show the world the uniqueness you have in each of your shots. This is what actually makes an impact and makes you ready for a break through.

8) Your organizing skills: Organize all your images properly. Keep the portfolio ready with you all the time. You don’t want an opportunity to pass just because you got busy organizing all your images. The paperwork is crucial in fashion photography as it is in all other businesses. Update your resume consistently. No resume should be stagnant as it means no progress or improvement.

9) Be selective: When you are looking for your first assist job, it is okay to do whatever you get. But once, you have spent a significant amount of time in the industry, you need to be very selective about the work you are doing. Don’t divert from the path that you had decided the day you started.

Fashion photography, as lucrative as it may seem, is not easy. It is a highly competitive and difficult industry to break in. However with the above tips, you are now ready to start. The most important thing is to develop a passion for fashion photography and that alone should be strong enough to drive you through the thick and thins!

Portrait Photography Fashion Photography
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Pixean
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